A place to facilitate conversations, conversations about your company will happen weather you do this or not, now get to control somewhat how they go.
Useful to mine data from people who visit and register
Used internally to to find experts in the company
Employees coming straight from college are used to using this type of application to collaborate and share ideas
Need to beware folks becoming professional bloggers - and spend a lot of time just answering questions
Gives people a venue to find answers before they get too frustrated
More openness - Makes company seem more friendly
Can use internal blogs to help folks internally ask questions
Setup forums to answer questions - Forums are nice as they are easily searchable, so same answers are not given over and over
Have forums setup to send emails to people when new question are posted, so response to questions isn't too long.
People are using blogs to post meeting notes so people can read them ask and respond to questions from the meeting
Hvew to be prepared to have people invest their time, even force them if nessecary to make sure the content doesn't go stagnant (talking about blogs)
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